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For the 45+ who refuse to be defined by their next chapter. Rewriting the rules... Your Blueprint starts here. Books I Digital Products I Newsletters

Issue #14: The Message

Sep 22, 2026

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5 min read

Issue #14: The Message

How to articulate what you stand for, so people finally understand what you offer

i Hoo
i Hoo
Issue #13: The Visibility Problem

Sep 15, 2026

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7 min read

Issue #13: The Visibility Problem

You have done the work. Built the skills. Earned the experience. So why does it feel like nobody has noticed?

i Hoo
i Hoo
Issue #12: The Loudest Critic in the Room

Sep 8, 2026

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6 min read

Issue #12: The Loudest Critic in the Room

You have handled difficult bosses, dismissive family members, and the colleague who takes credit for everything. So why is the hardest voice to silence still yours?

i Hoo
i Hoo
Issue #11: The People You Choose

Sep 1, 2026

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7 min read

Issue #11: The People You Choose

Who deserves to be in your world?

i Hoo
i Hoo
Issue #10: The Long Game

Aug 25, 2026

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8 min read

Issue #10: The Long Game

Ten issues in. This is the one where we zoom out and look at what you're actually building.

i Hoo
i Hoo
Issue #9: The Reputation You’re Building Right Now

Aug 18, 2026

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8 min read

Issue #9: The Reputation You’re Building Right Now

Every interaction you’ve had this week has been adding a line to the story others tell about you. Here’s how to make sure it’s the right one.

i Hoo
i Hoo
Issue #8: Introducing The Bastard's Advantage

Aug 11, 2026

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8 min read

Issue #8: Introducing The Bastard's Advantage

Eight issues in the making. One book behind all of it. Here's what I've been building and why I wrote it for you.

i Hoo
i Hoo
Issue #7: Difficult People Are Your Best Teachers

Aug 4, 2026

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7 min read

Issue #7: Difficult People Are Your Best Teachers

i Hoo
i Hoo
Issue #5: The One Skill Nobody Taught You Before You Left Work

Jul 21, 2026

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8 min read

Issue #5: The One Skill Nobody Taught You Before You Left Work

Why your ability to stand firm in your own life may matter more than your resume

i Hoo
i Hoo
Issue #4: The People Who Test Your Blueprint

Jul 14, 2026

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6 min read

Issue #4: The People Who Test Your Blueprint

Why the hardest part of reinvention isn't the plan. It's the people who doubt it and how to stay calm when they do

i Hoo
i Hoo
Your MyBlueprintLab Starter Kit is Here

Jul 9, 2026

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1 min read

Your MyBlueprintLab Starter Kit is Here

Five Questions. Fifteen Minutes. More Clarity than a Month of Overthinking

i Hoo
i Hoo
Issue #3: The Strengths You Forgot You Had

Jul 7, 2026

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7 min read

Issue #3: The Strengths You Forgot You Had

Why your most valuable assets are hiding in plain sight

i Hoo
i Hoo

Reinvention After 45

+4

Issue #2: The Identity Gap

Jun 30, 2026

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5 min read

Issue #2: The Identity Gap

Why losing a Job feels like losing yourself. How to begin discovering who you are beyond your career

i Hoo
i Hoo
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